A Business Case Seeking Guidance · An Organizational Continuity Conversation, Not a Technology Conversation
Red Cross Has a Path for Reports.
Red Cross Has a Path for Maps.
Red Cross Has a Path for Documents.
What Is the Path for Operational Applications?
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We Have Valuable Operational Assets With No Ownership Path
Today
Mission Need
↓
Volunteer Creates Tool
↓
Tool Gains Adoption
↓
Used Across Organization
↓
No Ownership Path
Risk
- Who owns it?
- Who supports it?
- Who updates it?
- Who reviews it?
- What happens when the creator leaves?
The Risk Is Not Technology. The Risk Is Organizational Continuity.
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Why This Discussion Exists
The Tools Already Exist.
The Users Already Exist.
The Value Already Exists.
The Ownership Path Does Not.
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Three Examples
Different Use Cases. Same Problem.
Each one is valuable. Each one is used. None has an organizational ownership path.
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If You Remember One Thing
Current State
Valuable Tool
+
Individual Ownership
Desired State
Valuable Tool
+
Organizational Ownership
Prepared by Jeff Franzen · American Red Cross · September 2026
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American Red Cross