American Red Cross
A Premise

Something has changed.

A new kind of application is showing up inside the Red Cross — without a clear path for it.

A small, purpose-built web application used to need a team and a budget.

Now one person can build it in a few days.

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A Business Case Seeking Guidance

Red Cross Has a Path for Reports. Red Cross Has a Path for Maps. Red Cross Has a Path for Documents. What Is the Path for Operational Applications?

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What an Operational Application Is

An operational application is a web page that works like a program.Not a file you open in Excel, Word, Power BI, or ArcGIS. Its own small piece of software.

Hurricane ReplayOpen the live example ↗ Red Cross Real Estaterealign.jbf.com · staff sign-in ↗ H-120 Hurricane Operationsh120.jbf.com ↗
Three examples. Each one is valuable. Each one is used. None has an organizational ownership path.
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Today and Proposed

Same Tools. Different Owner.

Today

Valuable Tool

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One Volunteer Owns It

Built by a volunteer. Depends on that volunteer to run, update, and keep alive.

Proposed

Valuable Tool

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Red Cross Owns It

Owned, documented, supported, and transferable. It outlives whoever built it.

The Ask

Help Define the Path: Who Owns It · Where It Lives · How It Is Reviewed · How It Transfers

Page 2 · Executive FAQ →
Prepared by Jeff Franzen · American Red Cross · September 2026
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